Shanghai TV Features SHAPE UPS, SKECHERS' Top Selling Fitness Footwear 2009-09-21 CHINA-- SKECHERS' famous fitness footwear line SHAPE UPS will be featured in Cool Edition-a lifestyle TV program on China's most influential English language channel-International Channel Shanghai (ICS). Cool Edition airs at 6:30 P.M Monday to Friday and features sports, celebrities, music and fashion.
SHAPE UPS is a fitness footwear series that's rocking the footwear market in the United States and other countries. According to industry analysts, SHAPE UPS will comprise the $100 million sales forecast for this year for the new generation of fitness footwear. SHAPE UPS has topped the charts in the last few months and was recently cited as the top selling shoes by Sports Executive Weekly. In Hong Kong, within the first few months of its launch this year an average of 30 pairs a day is grabbed by fitness and wellness conscious consumers. SKECHERS in China, Singapore, Malaysia and Thailand are also steadily seeing the demand for SHAPE UPS.
SHAPE UPS are designed to help busy and yet fitness and wellness conscious individuals to remain in shape and balance their postures. In addition, SHAPE UPS came up with beautiful styles that can be worn daily while walking, shopping or at work. A 6-week clinical trial conducted in the US in June 2009 yielded beneficial results such as average weight loss of 3.25 pounds, overall average improvement of body composition (reduction of body fat) of 1.1.25%, average improvement of gluten strength by 41% and average improvement of low back endurance by 37% (www.skechers.com/info/shape_ups).
SKECHERS SHAPE UPS is now available in SKECHERS Stores in Hong Kong in Olympian City Mall in West Kowloon, Star House in TST, Sogo in Causeway Bay and other major shopping malls and streets in Central, Causeway Bay, Shatin, Tsuen Wan, Tai Po, Diamond Hill, Kowloon Bay, Yuen Long and Tuen Mun. In China: The Place, Chaoyang District, Beijing; Super Brand Mall in Pudong District, Shanghai; Grandview Mall in Tian He District, Guangzhou and other hundreds of locations across the country. In Singapore: ION Mall, Orchard Road, Tampines, Marina and Jurong. In Malaysia: major malls and department stores in Kuala Lumpur, Mid Valley City, Petaling Jaya ang Penang. In Thailand, in Bangkok, Pattaya, Phuket and Cha-Am.
SKCHERS China is the joint venture of Luen Thai Enterprises and SKECHERS USA.
