SKECHERS Introduces Celebrity Endorser in Hong Kong and Southeast Asia Region 2009-10-16 Hong Kong-Sep, 26th, 2009 SKECHERS, the world famous lifestyle brand introduces G.E.M as its endorser in Hong Kong and Southeast Asia region. A press conference was held in Olympian City Shopping Mall in Hong Kong. The event captivated shoppers and over 100 invited guests, including SKECHERS Hong Kong executives and its VIP customers and trade partners.
At the event, G.E.M, along with models unveiled SKECHERS FW09 Footwear, Apparel & Accessories collections with 4 themes: Urban Street, Shape-Ups, Music Freak and Party Fun. G.E.M gave away G.E.M autographed limited edition t-shirt to the audience and officially unveiled the limited edition G.E.M SKECHERS shoes. Eighteen-year-old G.E.M has already received various recognitions in Hong Kong's music industry. G.E.M's energetic and fashion-forward style perfectly matches SKECHERS ' DNA. G.E.M will go around Hong Kong and other parts of Southeast Asia to promote SKECHERS.
SKECHERS China is the joint venture between Luen Thai Enterprises and SKECHERS USA.
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