Hong Kong Celebrity for SKECHERS' Spring/Summer' 10 Collection 2010-03-03 HONG KONG--G.E.M, SKECHERS celebrity endorser in Hong Kong and Southeast Asia just wrapped up shooting for SKECHERS' Spring/Summer '10 collections.
The product catalog is divided into 2 themes: On the Road and Beach Fest and also features SKECHERS fitness products Shape-ups and Tone-ups. G.E.M also showcased the trendy and colorful apparel collection.
Nineteen-year-old G.E.M is a talented singer and has already received various recognitions in Hong Kong's music industry and many of her songs such as Memories of the Hourglass, Waiting For Him and A.I.N.Y have hit Hong Kong music chart in 2008 and 2009. G.E.M's energetic and fashion-forward style perfectly matches SKECHERS' DNA. G.E.M in SKECHERS Spring/Summer '10 collection will appear on all SKECHERS POPs and advertisings in Hong Kong and Southeast Asia.
About SKECHERS: SKECHERS is the world famous lifestyle footwear brand and is distributed in Hong Kong, Singapore, Malaysia, Thailand and other parts of Southeast Asia through SKECHERS Hong Kong. SKECHERS Hong Kong is a joint venture between Onwel Group and SKECHERS. For more information about SKECHERS and SKECHERS Hong Kong, please visit www.skechers.com and www.skechers.com.hk .