My Skechers My Lifestyle campaign is now being showcased in People’s Square metro station in Shanghai, a popular tourist destination, financial hub, and center for leisure activities.  With advertisements flashing in the main interchange almost 500 times a day as up to half a million people pour through this transit hub.  Ten giant LCD panels light up simultaneously with Spring styles bringing the SKECHERS experience to China’s busiest metro station.

This incredible exposure is just the beginning as SKECHERS rapidly become China’s favorite lifestyle brand.

Also from March 27-29 2009, at Sevens Village rugby refuge, where all the rugby action of Hong Kong’s largest sporting event of the year was broadcasted live on giant LCD screens during the day and the site for huge parties after the main events, SKECHERS was showing off new spring styles to the more than 100,000 Rugby Sevens’ in attendance.

My Skechers My Lifestyle outdoor advertising campaign is also being showcased in Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong’s billboards and buses.