SKECHERS China Launches Celebrity Endorsers BY2 2009-08-11 SKECHERS held a press conference in Shanghai to launch BY2 as the brand's endorser in mainland China. BY2 is a famous singing and dancing duo with twins members-Yumi and Miko. BY2, hailed from Singapore, has steadily been making the band's mark in China's entertainment scene starting with Shanghai. The twins already launched 2 albums titled (Minority 16) and (Twins) and are now busy traveling around the country to promote their albums and projects. Yumi and Miko are also popular guests in Taiwan and Singapore's pop concerts and entertainment events.
BY2 joins the long line of global celebrities endorsing SKECHERS, the word's famous lifestyle brand. In Hong Kong, SKECHERS Hong Kong Ltd just signed up G.E.M., another upcoming young singer and actress and favorite endorsers of international brands. In the United States, American Idol winner and now recording artist David Cook leads a big popular roster of celebrities carrying SKECHERS brands including Vanessa Hudgens for Marc Ecko.
SKECHERS just concluded its WORLD TOUR CONFERENCE in Shanghai on August 13 following Frankfurt and Manhattan BeachCalifornia legs of the global tour. The global event brought SKECHERS closer to distributors in North and South America, the whole Europe and Asia Pacific.
SKECHERS China is the joint venture between Luen Thai Enterprises and SKECHERS USA.
